Food cravings.

We all get them. They’re the intense urge to find and eat chocolate, chips, cookies, ice cream…) even though we aren’t hungry. When we get a craving, no other food will suffice.

Food cravings can rise up when we least expect it. Often they make themselves known at the wrong times, like when what we really need is a glass of water, an apple, sleep, or even a little less stress.

This week’s blog post is all about food cravings: what causes them and how to curb them. (Not that you always have to curb them!)

 Food cravings are very common and are not a sign of bad choices. Having or giving into food cravings does not reflect your value as a person. Food cravings are a normal part of human physiology, hard-wired in neuroscience and hormones.

There are some smart and not-so-obvious things you can do to reduce their impact on you. In this post I’m sharing a few strategies you can use that don’t require willpower of steel.

We’ve all felt what it’s like to be hungry, have an appetite, an experience an intense food craving. Hunger is the feeling we get when our stomachs are empty. Appetite is the desire to eat food. Cravings are different. 

Harvard Health defines cravings as, “an intense urge to eat a certain food—ideally right away.” While hunger can be alleviated by eating any food, cravings are very specific for a single type of food, like chocolate (the most commonly craved food). Plus, cravings can pop up at any moment—we can crave a certain food even if we just finished filling up on dinner and we’re not hungry at all.

What causes food cravings? 

Food cravings can be specific and are usually directed toward sweet, salty, or fatty foods. And they’re not only the result of having a “sweet tooth,” easy access to craveable foods, or lack of control of our behavior. There are also several complex—and common—physiological causes of cravings. Many of these are hard-wired into our brains and are naturally regulated by hormones and other biomolecules.

 (Fun fact: Research shows that nutrient or energy deficiencies are not powerful or common causes of food cravings.)

We’ll start with the top four causes, according to the Cleveland Clinic: food euphoria, feeling stressed, lack of sleep, and day-to-day habits (3).

 Food euphoria is when the food we eat taps into the “feel good” centers that are hard-wired in the neurons of the brain. In addition to the “feel good” neurotransmitter called dopamine, crave-able foods also stimulate the release of hormones that impact metabolism, stress levels, and appetite. This euphoria feels like a pleasurable reward and can naturally make us want to continue to eat that particular food, generating even more cravings for it. It can be a vicious cycle!

Feeling stressed can make our food cravings even more powerful, especially when that stress is over the long term. Increased levels of stress hormones like cortisol start up our “fight or flight” instincts that get us to look for food so we can get the energy we need to fight or flee. Eating the craved food provides us with some relief from that stress and helps us to cope with, or even distract from, stressful feelings—even if the coping and distraction are temporary.

Lack of sleep can strengthen cravings due to its impact on our hormones. For example, not getting enough sleep places additional stress on our bodies and that further increases our desires for certain foods. Lack of sleep can also induce hunger by increasing the hunger hormone ghrelin and decreasing the fullness hormone leptin.

Day-to-day habits may also play a part in cravings. Sometimes, if we’re used to enjoying snacks when we feel a certain way (e.g., stressed or tired) or are doing certain activities (e.g., driving, scrolling social media, or watching TV), then this habit can perpetuate our cravings and have us almost automatically reaching for craved foods before we can think about it.

 In addition to these four causes of food cravings, other factors can contribute. For example, seeing or smelling a crave-able food can spark cravings, as can hormonal fluctuations that occur during the menstrual cycle. Some medications are known to increase appetite . And new research is looking into possible connections between food cravings and our genes and gut microbiota.

 How to curb cravings 

We don’t want to prevent ourselves from eating if we’re truly hungry. However, there may be times when we’re craving something that we know we don’t have room for and is not going to serve our health. In these cases, there are a few [strategies/tips] you can try to help curb those cravings.

 Try drinking water ~ It’s possible that sometimes what feels like hunger (or even a craving) is simply thirst. By staying hydrated throughout the day, we can reduce the number of times we think we need to eat something.

Be more mindful  ~ If we can stop for a second to catch ourselves craving foods or eating when we’re not hungry, mindfulness may help. Consider asking yourself if your food craving could be due to stress, boredom, anger, fatigue, or if you are in fact hungry. Maybe try breathing deeply for a few minutes, putting on a short meditation podcast, or going for a quick walk before taking another bite. 

As you eat, continue your mindfulness practice by enjoying your food mindfully and without judgment. Harvard Health defines mindful eating as, “using all of your physical and emotional senses to experience and enjoy the food choices you make.” By mindfully paying attention to the thoughts and emotions that may fuel a craving, we can slow down and truly appreciate food. We can take smaller amounts, smell and appreciate the flavors, chew the food thoroughly, and relax between bites. 

Balance meals ~ By eating meals that are highly nutritious and contain protein and fiber, you can feel fuller quicker and stay full longer. Also consider eating regularly throughout the day, as longer stretches between meals can intensify feelings of hunger and lead to eating too much, too fast, or eating foods that are too convenient, e.g., crave-able (and not as nutritious).

 Click here for a cheat sheets on sources of PROTEIN and FIBER

 Make nutritious snacks more convenient ~ Many of us end up craving and snacking on convenience foods because . . . they’re convenient. It’s quick and easy to open a package of potato chips or cookies and start enjoying it. But we can make more nutritious foods just as convenient by washing, chopping, and packaging fruits and vegetables, and having some grab-and-go dips and spreads available like nut butter, hummus, plain yogurt, salsa, or guacamole. You can also make your trail mix with dried fruits and nuts. Commit to 2 weeks of starting this habit and you will see your palate change! 

Another option is to simply have smaller servings, or more nutritious versions, of your favorite crave foods.

 70 PROTEIN RICH SNACKS!! 

Limit environmental cues ~ Sometimes cravings are brought on by the sight of a tasty snack on social media or the candy bowl in the break room. By knowing where these environmental cues are, you can try to avoid them whenever possible.

Try non-food-related rewards ~ Sometimes we eat to escape a negative feeling or to celebrate an accomplishment. Consider that there are non-food-related ways to enjoy ourselves. Instead of cake, consider doing something you love, like reading a book, working a puzzle, engage in a favorite hobby or craft, take a bath. To celebrate an accomplishment, treat yourself to a new candle, book, a mani/pedi, a Target splurge!

Manage stress ~ Life is stressful and we can’t entirely escape stress. What we can try to do is improve the way we handle and manage stress. This can help to lower our stress hormones and reduce the power of food cravings .

Get enough quality sleep ~ Inadequate sleep causes us to feel hungrier and have more cravings. Some studies show that this may be because it can push our appetite hormones out of balance. Plus, lack of sleep can increase stress which further amplifies those feelings. This is why getting 7-9 hours of sleep each night can help to ease those cravings.

If none of these truly satisfy or eliminate your cravings, simply enjoy your crave-able food  ~ but consider having slightly less of it.

 Final Thoughts

When our stomachs are empty, we all feel hunger and our appetite hormones have us looking for something to eat. This is different from food cravings when we feel an intense urge to eat something specific—even if our stomachs are full.

 All of these feelings and urges are normal and common. And it’s also common to eat to try to satisfy them.

Physiologically, our cravings are impacted by stress and sleep. They are also regulated by hormones, and research is looking into a whole host of other causes (e.g., the effects of advertising, our genes, and even our gut microbiota). Hunger, appetite, and food cravings are a complex phenomenon, and they are not simply due to a lack of control. 

The good news is that as we understand more about their causes, we can begin to implement smart strategies to help guide them toward our health goals.

 Do you feel stuck in a cycle of hunger, appetite, and cravings? As a National Board-Certified Functional Medicine Health Coach, I’d love to help.

 I can give you support in implementing any of these strategies to better manage your cravings as well as provide you with quick and easy recipes and meal plans filled with nutritious high-fiber and high-protein foods and snacks.

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